West Australian’s have an affinity for Rottnest Island, its convenience and raw natural beauty. However, keeping people interested in Rottnest with cheaper alternatives like Bali and Thailand overseas represents a unique brand challenge.
To capture the essence inherent within Rottnest Island, we needed an intimate understanding of what Rottnest Island represents; what makes it unique; how different audiences feel about it; how it has come to be what it is today; and where it’s future lies. This is the story we needed to tell. We understand Rottnest Island better than anyone having loved, lived and lauded the Island for decades.
We believed the Rottnest Island brand should capture and deliver not only what a visit looks like, but what a visit feels like. To get a greater understanding of the new Rottnest Island brand, please check our case study here.