The Insider

West Australian’s have an affinity for Rottnest Island, its convenience and raw natural beauty. However, keeping people interested in Rottnest with cheaper alternatives like Bali and Thailand overseas represents a unique brand challenge.

To capture the essence inherent within Rottnest Island, we needed an intimate understanding of what Rottnest Island represents; what makes it unique; how different audiences feel about it; how it has come to be what it is today; and where it’s future lies. This is the story we needed to tell. We understand Rottnest Island better than anyone having loved, lived and lauded the Island for decades.

We believed the Rottnest Island brand should capture and deliver not only what a visit looks like, but what a visit feels like. To get a greater understanding of the new Rottnest Island brand, please check our case study here.


We had the privilege of developing the brand for the historic Minderoo Station and the Mustering Residences http://t.co/u2bHCpF3y5

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Key Personnel

  • Christine Fough

    Account Director

    Often found with a glass of wine in her hand whilst pruning her bonsais. Christine has UN grade negotiation and diplomacy skills.

  • Nicola Mansfield

    Strategy Director

    Nicola is very clever, but doesn't make a big deal about it. Oddly enough, she loves taking notes and drawing diagrams.

  • Henry Luong

    Creative Director

    True crime aficionado, keen cook, ex-chatroom moderator and occasional university lecturer.

  • Daniel Elliott

    Design Director

    In business before he was in business, Daniel has partially climbed Mt Everest and was once a revered football referee.

  • Ryan Vincent

    Brand Designer

    Curtin's graduate of the year in 2013 and chicken teriyaki lover Ryan can frequently be found with 4 wheels beneath his feet.

  • Dan Barrett

    Digital Developer

    Dan sees the world in 1s and 0s and can dodge bullets in slow motion. He still finds time to ride a bike to work.