Danny Green

Four time world-champion boxer and Australian legend Danny Green asked us to conceptualise a new brand presence for a life beyond the boxing ring. Committed to many charitable and philanthropic endeavours, Danny is heavily involved in Children's charities and noble causes. The transition from a sports brand to a iconic charity brand that embodies wellbeing and a fighting spirit requires just that – a simplification to an iconic state. So let’s embrace the raised arm, the fist in the air; as a symbol of triumph – overcoming adversity to become victorious in whatever we set out to do.

  • Client: Danny Green
  • Brand: Danny Green
  • Industry: Professional Services
  • Capabilities: Brand Identity, Brand Strategy, Digital Design