With Australia adopting smartphones at the 2nd fastest rate in the world, RTR FM with its young and tech savvy audience base, needed a new brand style and website that worked seamlessly across all devices. The resulting design and user interface is a fluid, flexible and engaging experience whether you’re on the run with a mobile phone purchasing concert tickets or surfing the internet at home listening to RTR FM. Extensive digital planning and strategy was undertaken to encompass the complex content and navigation required for the user base.
RTR FM is a cultural institution in Perth as a community radio station. LivingBrand was asked to flex its digital muscles and build a highly flexible digital platform for the radio station. Digital Development: Ray Stone