'Live on the boundary' is as refined a positioning statement as you will get for WACA's residential development in East Perth. Perfectly poised on the boundary of the WACA ground, gazing over a historic Australian innings has never been better. LivingBrand proudly helped develop the brand strategy, brand look and feel and brand delivery concepts. Headlines use language from cricket’s golden era to firmly align the development as at once historic and timelines. Its all about transporting the audience to the prestige and simplicity of another time, where nothing exists beyond two teams battling it out on the field. But its not all balls and wickets!
The WACA's wicket is considered one of the quickest and bounciest in the world.