V Australia enlisted LivingBrand to help position its newly launched brand as sophisticated and technically savvy, while retaining the rock star quality established by parent brand Virgin. We used an editorial style layout, written in the distinctive Virgin tone of voice, interjected with maps and diagrams.
It used to be that getting on a plane was every bit as exciting as where you were going to get off. The grand old days, when flying was something a little magical, the stuff of rockstars and movie actors. Well, who says it can’t be that way now?